What Does This Policy Cover

PRIVACY POLICY

Version 1.0 — Effective: 25 August 2025

 

1. Who We Are (Controller)

THE REAL DEAL PROVIDERS LTD (“we”, “us”, “our”) is the controller of your personal data when you use visual-foundry.com (the “Site”).

Company number: 16108011 (England & Wales)

Registered office: Dept 6152, 43 Owston Road, Carcroft, Doncaster, United Kingdom, DN6 8DA

Contact: info@visual-foundry.com

2. Scope

This Policy explains how we collect, use, disclose, and safeguard personal data of visitors, account holders, and customers of the Site, including buyers of digital content and purchasers/redeemers of Credits/Tokens.

3. Personal Data We Collect

We collect the following categories of data (depending on your interaction with the Site):

Category

Examples

Source

Account & Identity

Name, account handle, email, password (hashed); business name and VAT (Business Users)

You

Contact

Email address; country; support messages

You

Transaction

Order ID, purchase amounts/currency (USD/EUR/AUD/CAD), tax/VAT details, fulfilment status

You; PSP

Credits/Tokens

Balance, purchase history, redemption logs, expiry

You; Site systems

Technical & Usage

IP address, device/OS/browser, language, referral URL, session IDs, access timestamps, feature usage

Your device; analytics; security tools

Prompts/Inputs (UGC)

Text prompts, parameters, and uploaded reference files you submit to generate content

You

Support & Comms

Tickets, email threads, feedback, complaint records

You

Anti‑Fraud & Security

Signals from fraud‑prevention tools, risk scores, velocity checks, chargeback flags

Anti‑fraud vendors; PSP

4. Purposes and Lawful Bases

We process personal data for the purposes and on the legal bases listed below:

 

Purpose

Legal Basis (UK GDPR)

Notes

Provide and operate the Site; fulfil orders; deliver digital content; manage Credits/Tokens

Contract (Art. 6(1)(b))

Includes account creation, order confirmation, delivery, and customer support

 

Fraud prevention, abuse detection, security

Legitimate Interests (Art. 6(1)(f)); Legal Obligation where applicable

We protect users and our service; minimal and proportionate use of signals

Analytics and service improvement

Legitimate Interests; Consent for non‑essential cookies

Aggregated statistics to improve performance and UX

Marketing communications

Consent (Art. 6(1)(a)); Legitimate Interests for existing customers (soft opt‑in) where permitted

You can opt out at any time


5. Cookies and Similar Technologies

We use cookies and similar technologies as described in our Cookie Policy. Non‑essential cookies are set only with your consent under PECR and UK GDPR. You can change your preferences at any time in the cookie banner/settings.

6. Automated Decisions and Profiling

We may use automated checks (e.g., fraud‑prevention risk scoring) to help prevent abuse and secure transactions. These checks can affect your ability to complete a purchase or access certain features.

Where required by law, you have the right to obtain human intervention, to express your point of view, and to contest the decision. Contact: info@visual-foundry.com.

7. Disclosures and International Transfers

We share personal data with:

  • Payment processors and anti‑fraud providers for transaction processing and risk controls;
  • Cloud hosting, CDN, email, and analytics providers to operate the Site;
  • Professional advisors and authorities where required by law;
  • Successors in the event of a merger, acquisition, or corporate reorganisation (subject to safeguards).

International Transfers: Where personal data is transferred outside the UK (e.g., to the EEA or other countries), we use appropriate safeguards such as the UK International Data Transfer Agreement (IDTA), the UK Addendum to the EU Standard Contractual Clauses, or other lawful transfer mechanisms. Where applicable, we verify vendor participation in recognised transfer frameworks.

8. Retention

We retain personal data only as long as necessary for the purposes set out in this Policy, and to comply with legal, tax, and accounting requirements.

Data Category

Typical Retention

Rationale

Account data

Active account + 24 months after closure

Service continuity; dispute window

Orders & transaction records

6 years after the end of the tax year

Legal/tax record‑keeping

Credits/Tokens logs

6 years after the end of the tax year

Financial records; audit trail

Support tickets

3 years from last activity

Quality, disputes

Technical logs (security)

12 months

Security monitoring and incident response

Analytics (aggregated)

Up to 26 months

Trend analysis

Prompts/UGC (non‑reportable)

Up to 24 months, unless you delete sooner

Service improvement and reproducibility

9. Your Rights

Under UK GDPR, you have the right to request:

  • Access to your personal data;
  • Rectification of inaccurate data;
  • Erasure (in certain cases);
  • Restriction of processing;
  • Data portability; and
  • Objection to processing based on legitimate interests and to direct marketing.

Where processing is based on consent, you may withdraw consent at any time without affecting the lawfulness of prior processing.

To exercise rights, email: info@visual-foundry.com. We may need to verify your identity.

10. Children

The Site is not intended for individuals under 18. We do not knowingly collect personal data from children. If you believe a child has provided data, contact us to delete it.

11. Security

We employ technical and organisational measures appropriate to risk, including encryption in transit, access controls, least‑privilege principles, logging/monitoring, and vendor due diligence. No system is perfectly secure; we continuously improve our safeguards.

If we are legally required to notify you or authorities of a personal data breach, we will do so without undue delay.

12. How to Contact Us and Complain

Questions or requests: info@visual-foundry.com

You also have the right to complain to the UK Information Commissioner’s Office (ICO). See ico.org.uk for contact details.

13. Changes to this Policy

We may update this Policy from time to time to reflect legal, technical, or business developments. We will post the updated version with a new effective date. For material changes, we will provide reasonable notice (e.g., email or in‑product notice).

Annex A — Data Subject Request (DSR) Process

1) Receive request at info@visual-foundry.com → 2) Verify identity → 3) Triage scope (access/erasure/rectification/etc.) → 4) Retrieve data from core systems and processors → 5) Respond within one month (extend by two months for complexity) → 6) Log request for audit.

Annex B — Sub‑Processor Categories

  • Cloud hosting & CDN; • Email service; • Analytics; • Payment processing; • Anti‑fraud & security; • Customer support tooling; • Error monitoring/logging.

We maintain vendor assessments and appropriate data protection safeguards. A current list of categories is available on request.

Annex C — High‑Level Record of Processing Activities (RoPA)

Data subjects: visitors, account holders, customers (consumers and business users).

Recipients: processors and sub‑processors as described above; competent authorities where required.

Transfers: outside UK subject to appropriate safeguards (see Clause 7).

Security: described in Clause 11.

Annex D — Retention Schedule (Detailed Overview)

Data Type

Examples

Retention

Notes

Order & Billing

Invoices, VAT details, currency, amounts

6 years post tax year

Statutory requirement

Credits/Tokens

Purchases, balance, redemptions, expiry

6 years post tax year

Financial audit trail

Support & Complaints

Emails, tickets, resolutions

3 years

Defence of claims; quality

Security Logs

Access logs, IPs, events

12 months

Security incident management

Account Data

Profile, settings

Account life + 24 months

Reactivation window

Analytics (aggregated)

Usage metrics

Up to 26 months

Trend analysis; minimisation

Prompts/UGC

Text prompts, refs

Up to 24 months

Service reproducibility; you can delete sooner

Your Shopping cart

Close